NAV and Heritage Handicraft

NAV (National Audio Vision) Production house lt.
Theme-A strategic partner for your promotional needs and services.

WE ARE
NAV is a reliable solution for businesses in their pursuit of unique branding, exquisite design and brand communication services. We are driven by intelligent creativity and innovative ideas for broadcasting products and services. We are partners for businesses to achieve their potential through creative marketing strategies.

WE OFFER
NAV gives voice to your thoughts for promoting business by setting standard through-

• Efficiency in content creation.
• Capacity in delivering targeted and multi-channel content.
• Adjustment to the needs of changing audience dynamics.
• Publicity arrangement in the ever evolving media-landscape.

WE CARE
We provide a single source solution for your marketing needs and our care is centered around your vision to-

• Plan and design the best possible advertising scheme for your brand.
• Stand out among competitors with your brand leading the market.
• Sail smoothly through marketing deals.

WE SHARE

• Our experience to perform to the best of our ability.
• Our ideas to add newer dimensions to accelerate advertising campaign.
• Our professional expertise to help introduce a new and improved you.

WE MEAN
As a committed agency for promotional activities our ultimate concern is to-

• Reach out to the mass.
• Reveal the properties of your goods and services.
• Create an enormous demand of your products and services.
• Enhance the number of your clients.

WE MAINTAIN

• The highest order of professional disposition that guarantees customers’ satisfaction.
• The attributes that are necessary for a skilled workforce like ours to deliver within deadline.
• The integrity in our diligence to adhere to the commitment we have made.

WE DELIVER
We have showcased our expertise in the production of TVC although we have earned credit in other fields also:

• TVC
• Documentary
• Fiction
• Corporate Identity
• Printing Promotion
• Event Activation/Management

The following products are testimonies to our media, entertainment and advertising expertise:

• Onuchcharito Daho (fiction)
• Putul Brittanto (fiction)
• Pran Junior Juice (TVC)
• RFL Pump (TVC)
• Pepsodent (TVC)
• Genesis (TVC)
• PONDS (TVC)

Our cultural Heritage is worth everything in our life. Culture reflects the ways of living, eating, talking and learning. It has a broad and wide meaning. It consists of music, literature, drama and other aspects

of fine arts. The true picture of a country is projected in its culture.

In the creation and propagation of culture, patronization plays a vital role. Bangladesh has a rich and distinct culture and tradition. This culture and tradition is rooted in its soil .

Its land and people are independent. We have a rich heritage of music. We have different types of songs. These are classical music, various folk songs, spiritual songs. Tagore song, Nazrul song, Ramprasadi song, Hasan Raza song, Atul Prasadi song and above all modern song. Classical music and folk songs are practiced since ‘ancient times’. There is no specific history of the invention of classical music.

In those days music used to be practiced within limited social precincts. Our music has a rich background. In the ancient period, music was only used as eulogy of the gods and goddesses. The Muslims gave it a new form. It took a new form with the touch of the great civilization and culture of the Muslims. Before the middle Ages a type of song ‘ Geet’ was very popular. A new type of classical music was introduced in the eighteenth century. ‘Punthi’ was based on opera and was lyrical in nature. The background of folk songs is the rural setting of life, nature, human joys and sorrows. Bhawaiya, Bhatiali , Baul, Gambhira, Marfati are a few of the infinite varieties of folk songs. The new era in music was created by Amir Khasru, the great musician. With the union of persian and indigenous music, he created a new type of music . At present our cultural heritage is being further enriched and is fusing many characteristics of western culture.

Handicrafts products from cottage based small manufacturing units. Some handicraft products often have identifying features such as traditional or artistic deriving from the region of production by craftsmen, working generally on a cottage industry basis. The customer-oriented definition of handicrafts suggests that it is the creative expression of a group of people with unique artistic skills who apply their talents to the production of material goods, which reflect their culture and heritage.

The most important industries in Bangladesh in early and medieval times comprised handicrafts and cottage industries. Prominent amongst them were textiles, metal works, jewelry, wood works, cane and bamboo works, and clay and pottery. Later, jute and leather became the major raw materials for handicrafts. The result is a fascinating variety of baskets, pottery, wall hangings, handbags, travel kits, toys, ashtrays, carpets, embroidered quilts, and so on.

These products are characterised by utility, sustainability and environment friendliness blended with aesthetics appeal and are suitable for everyday use. The most predominant features of Bangladeshi handicrafts are the extensive use of individual skill and the interesting design motifs.

Early records show that Gangetic muslin reached even Roman and Greek empires. Chinese and Arab travelers also took note of the fine cotton and silk produced in Bengal. Since the 16th century, fine hand-woven textile as well as superior ivory, silver and metal objects from the Suba of Bengal were prized possessions at the court of the Mughals.

Mughal kings patronised the arts and crafts and commissioned the whole community of artists for making items of decoration for their use and for giving away as gifts.

During the early Mughal period, craftsmanship got patronage of the nobility, who sent presents to the imperial courts in Delhi. Local consumption by rulers and the elite also promoted development of handicrafts. artisans played the most important part in the production of handicrafts and the fact that they worked chiefly for people, had added a unique personal touch to their work.

Besides contributing to foreign exchange earnings, generating employment, and creating the opportunities to utilise indigenous resources, handicraft plays a vital role in sustaining the rural economy and cultural heritage of the country. Handicrafts created by the works of painters and sculptors, as well as craft workers who have little or no training as artists and create their work for other people rather than museums or wealthy collectors, embody the cultural heritage of the country. Most handicrafts cater to the needs of the common people, although they originate through the patronage of the rich. Over time, they acquire the dignity of a craft. The members of the craftsmen family or cooperatives are employed in the handicraft production unit at the cottage level. The workers (skilled or semiskilled) are paid their wages on a daily basis. The handicraft sector is an important employment provider, especially in the rural areas. In the 1990s, according to a study covering seven countries in Asia, 4 million people worked full-time on craft production, while another 4 million worked part-time. In export trade of the country, handicrafts are considered non-traditional items with a huge potential for expansion. Being a developing country, Bangladesh faces tough competition in export of finished goods in the manufacturing sector, but’ many developed countries, however, give preferential treatment to the import of handicraft from Bangladesh. [Zakir Hossain Bhuiyan]